And I, if I be lifted up from the earth, will draw all men unto me. John 12:32
Many will quote this verse when explaining that we need to preach Christ to draw men rather than some of the other (oftentimes silly) promotions people use to get people to come through the church doors. They imply that “lifted up” means “proclaimed.” While I agree that we don’t need to use promotions to get people in the doors (let the Lord add to the church, we are to go and preach the gospel) and I agree that we should proclaim Christ in the church (Paul said he preached only Christ and him crucified), this verse should not be used to support that because it is taking it out of context. Read the next verse to see what Jesus meant by “lifted up:”
This he said, signifying what death he should die. John 12:33
Jesus said he must be lifted up on the cross and die to reconcile the world unto himself. Don’t misuse this verse to say we should only preach Christ in church.