When businesses want to grow – when they want to attract new customers, they develop a marketing program. Churches are supposed to grow. What should the marketing program be?
And I, if I be lifted up from the earth, will draw all men unto me. John 12:32
Jesus told us very plainly what our marketing strategy should be: lift him up. Proclaim to the lost that judgment is coming and the only way of escape is through the Lord Jesus Christ.
And the Lord added to the church daily such as should be saved. Acts 2:47b
When we lift up the Lord, our churches will grow. We don’t need gimmicks and games and slick brochures. We don’t need billboards and newspaper ads. We just need to be obedient. Leave the attracting and adding to the Lord.